About
I’m Antonio Dell’Omo, a UX/UI Designer with a strong background in creative industries and digital product design. I design clear, usable, and human-centred experiences.
I currently work on large-scale digital products for large, mission-driven organisations operating at national scale., where design decisions directly impact trust, accessibility, and conversion. My focus is always the same: make things easier to understand, easier to use, and easier to complete.
What I do
I design digital experiences that balance user needs, business goals, and technical constraints.
My work usually includes:
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UX research and behavioural analysis
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Journey mapping and flow design
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Wireframing and prototyping (low to high fidelity)
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UI design with strong accessibility standards
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Design systems and scalable components
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Close collaboration with product, engineering, and stakeholders
I enjoy working on problems where clarity really matters — especially when users feel confused, overwhelmed, or unsure what to do next.
How I work
My approach is evidence-led and collaborative.
I start by understanding the problem through data, research, and stakeholder input. I then explore solutions through fast iteration, testing, and refinement. I believe good design is not about decoration — it’s about reducing friction, building confidence, and guiding users forward.
I’m comfortable working in complex environments, asking difficult questions, and turning messy problems into structured, usable experiences.
Background
Before moving into UX/UI, I spent several years working in fashion which gave me a strong foundation in visual thinking, detail, and craft. That background still influences how I approach interface design today — combining aesthetics with function, structure, and consistency.
Over time, my focus shifted from visual output to problem-solving and systems thinking, which led me fully into UX/UI design.
Outside of work
Outside of design, I’m interested in personal growth, movement, and creativity. These interests help me stay curious, balanced, and open-minded — qualities I bring into my work every day.
